EU Smart Tourism at ITB Berlin 2025

At ITB Berlin 2025, the winners of the European Capital and Green Pioneer of Smart Tourism competitions will present their approaches to smart and sustainable tourism. Come and meet Torino’s and Benidorm’s representatives at the EU Smart Tourism stand (Hall 2.1, Stand 103b). 

Torino, the 2025 European Capital of Smart Tourism, showcases how innovation can transform a city’s tourism sector. Once an industrial hub, it has evolved into a destination focused on inclusion and quality of life. On 5 March (11:15–11:55, Hall 7.1b, Blue Stage), Torino will join the panel Destination Development through Mega Events to discuss the lasting impact of the 2006 Winter Olympics.

Benidorm, the 2025 European Green Pioneer of Smart Tourism, focuses on sustainable tourism by addressing seasonality and promoting responsible tourism management. Their panel, Is Tourism Coming to an End? on 5 March (12:45–13:15, Hall 7.1b, Blue Stage), will explore how sustainability and digital transformation influence tourism’s future.

On 6 March (11:10–12:00, Hall 7.1a, Orange Stage), the European Commission will take part in From Promise to Progress, a discussion with industry leaders on sustainable tourism strategies.

More information on ITB Berlin