Tom Jenkins is the CEO of the European Tourism Association (ETOA). ETOA was founded to represent tour operators who bring visitors into Europe from worldwide origin markets. It promotes greater awareness of the benefits provided by the group travel industry.
ETOA’s scope of activities have broadened considerably, close relationships have been built with numerous legislators and other trade bodies and membership has more than doubled to the point where the Association now represents the interest of 8 million inbound tourists.
He has been responsible for championing tourist access to historic cities, for initiating a Europe-wide coach safety code and for leading a campaign on EU VAT legislation to safeguard tourism jobs in Europe.