Claudio Cimmelli, Italy
iGoOn is an innovative urban carpooling service, providing real time localisation of drivers and passengers who are automatically matched by the system while in transit on compatible routes. iGoOn aims at reducing the number of vehicles circulating everyday on the same routes, which are responsible for fostering congestion and pollution within the urban area. It is fully founded on the principle of sharing economy, aiming at merely splitting travel expenses, not allowing specific profits for the drivers.
A simple smartphone or tablet grants access to the system via an app, allowing users to communicate the destination to be reached. The system - following their movements in real time thanks to the GPS - will automatically match drivers with passengers who happen to be on a compatible route. The benefit offered by such a service consists in minimum effort for both categories of users: the matching will take place only when they are in close proximity, thus minimising the risk of delays or route changes.