Initiated by the EU, the Code of Conduct has been co-created by stakeholders from the tourism ecosystem, particularly accommodation providers and online platforms.
The Code of Conduct is open to operators of tourism accommodation, associations, online platforms, consumer associations and other active stakeholders. By signing the Code, the organisations commit to taking action to ensure genuine online reviews and ratings.
Signatories
Holidaycheck
HolidayCheck is a digital travel platform focused on the German-speaking market, providing travellers with transparent information and millions of user-generated hotel reviews. These reviews have been checked since the company’s foundation through human moderation and, for over 20 years, supported by learning machines, large language models, and more recently advanced AI systems. As part of Hubert Burda Media, HolidayCheck places a strong emphasis on content integrity and aims to help travellers make informed holiday decisions in cooperation with tourism partners across Europe.
eu travel tech
eu travel tech represents the interests of travel technology companies. Their membership includes Online Travel Agencies (OTA) such as Booking.com or Expedia, STR Platforms such as Airbnb but also metasearch sites such as TripAdvisor. Meet their members.
HOTREC
HOTREC is the umbrella association of hotels, restaurants, cafés and similar establishments in Europe, representing 47 national associations in 36 European countries.
Booking
Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the world’s leading digital travel companies.
Expedia Group
Expedia Group brands power travel for everyone, everywhere through their global platform. Driven by the core belief that travel is a force for good, Expedia Group helps people experience the world in new ways and build lasting connections.
Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing and aims to be the world’s most trusted source for travel and experiences. The subsidiaries of Tripadvisor, Inc. include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences, and services that make it possible for guests to connect with communities in a more authentic way.
Develop Athens
The mission of Develop Athens is to promote Athens as an attractive year-round destination for residents, visitors, professionals and investors. With this in mind, Develop Athens plans and implements an integrated development and promotion strategy to enhance the city's image.
EFCO&HPA
EFCO&HPA is the representative body of the campsite, holiday and caravan parks industry at the European level.
FIHR
The Federation of the Romanian Hotel Industry (FIHR) is the first association established in Romanian tourism, in April 1990, and represents an employers' organisation that aims to represent the interests of hoteliers in Romania.
Verband Internet Reisevertrieb e. V. - VIR
The VIR has been the leading voice of the digital travel industry in Germany for over 20 years. Its more than 90 member companies are among the leading players in digital travel distribution—including established online travel portals, tour operators, technology providers, and innovative startups. The VIR represents the industry’s interests to policymakers, the media, and consumers, promotes innovation and the next generation of talent, and raises awareness within the tourism sector about the future challenges of digitalisation.