Tourism is a major economic activity in the European Union with wide-ranging impact on economic growth, employment, and social development. It can be a powerful tool in fighting economic decline and unemployment. Yet, tourism faces challenges.
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Stakeholders are invited to take part in a consultation on the second draft of the ‘Product Environmental Footprint Category Rules’ (PEFCR), aimed at supporting EU hotels in measuring and communicating the sustainability of their accommodation services,
Tourism destinations across Europe are invited to present their most innovative and sustainable tourism initiatives, positioning themselves as leading examples in the field.
The city of Tampere officially launched its year as the 2026 European Capital of Smart Tourism
Video address at ITB Berlin 2026
Today, several signatories of the EU tourism ecosystem came together in Brussels for the first stakeholder network meeting of Code of Conduct for Online Ratings and Reviews for Tourism Accommodation.
Recording of the European Tourism Day 2026 is now available