Bordeaux’s journey stands as a great example of how accessibility and excellence go hand in hand – a core ambition of the EU-funded “Sustainable EU Tourism – Shaping the Tourism of Tomorrow” initiative. By putting people at the centre of tourism, Bordeaux helps redefine what inclusive travel can and should look like across Europe.
Bordeaux may be famed for its wine and grand architecture, but today it is making headlines for an entirely new reason. Bordeaux’s charm goes far beyond its postcard-perfect looks. Behind the scenes, the former 2022 European Capital of Smart Tourism has been quietly transforming its tourism model to make it accessible, barrier-free and socially sustainable.
While this French city does offer world-famous vineyards and dreamy 18th-century boulevards, it is also leading the way when it comes to inclusive, future-ready travel. In Bordeaux, tourism is not just about ticking off sights; it is about creating a city where everyone feels welcome – regardless of background or ability.
From step-free tram lines and wheelchair-friendly museums to tactile exhibits and sign language guided tours, the city is making sure no one is left behind. Even tandem bikes and raised-relief maps help ensure that everyone can discover Bordeaux’s beauty in their own way.
But Bordeaux’s commitment does not stop at infrastructure. It is about people, too. The Agora Forum, a unique participatory platform, brings together residents, businesses, and local organisations to co-create tourism strategies. Accessibility plays an important role in this vision, reflecting growing awareness of the rights and needs of people with disabilities, an ageing population, and the city’s broader commitment to inclusion. This is why several targeted actions in Bordeaux’s tourism roadmap (2022–2026) are dedicated to improving accessibility, not just to enhance the visitor experience, but to improve everyday life for all.
Travelling with specific needs? You will find it surprisingly easy here. The city’s accessibility guide lists barrier-free accommodations, restaurants and activities. Whether you are looking for a wheelchair-friendly wine tasting, a sensory museum tour, or a hotel with accessible amenities, Bordeaux has you covered.
The Solid’AIR initiative is another standout: it gives people in vulnerable situations, like low-income families or refugees, access to cultural and leisure experiences. Because in Bordeaux, tourism is for everyone, not just those who can afford it.
And the recognition? It is well-earned. Bordeaux proudly holds the Destination for All and Tourisme & Handicap labels, national distinctions celebrating inclusive and accessible travel. And with the largest UNESCO-listed urban area in the world (347 monuments), it is no wonder more travellers are choosing this French hotspot not only for its beauty, but also for its heart.
Whether a solo explorer, a family with special requirements or someone looking for an inclusive escape, Bordeaux is ready to welcome anyone with open arms. It is a shining example of how accessibility and excellence – core objectives of the “Sustainable EU Tourism – Shaping the Tourism of Tomorrow” initiative – go hand in hand.
Eco tip for your visit
Hop on a step-free tram, plan your activities using Bordeaux’s accessibility guide, and do not miss out on a sensory wine tour to experience the city’s iconic heritage in a unique way.
Other destinations leading by example in social sustainability: Barcelona (Spain), Bruges (Belgium), Carbonia (Italy), Cork (Ireland), Katerini (Greece), Liepaja (Latvia), Rotterdam (Netherlands), Wagrain-Kleinarl (Austria), Wilder Kaiser (Austria). To get inspired by other destinations, check out the compilation of 50 best practice cases.