Montafon’s innovative approach to governance shows how regional tourism can lead by example, fully aligned with the goals of the EU-funded “Sustainable EU Tourism – Shaping the Tourism of Tomorrow” initiative. Its strong local partnerships, strategic risk-taking and ‘sustainability first’ mindset offer a roadmap for other destinations ready to take the leap.
Montafon has found the perfect balance: breathtaking mountain adventures and a strong commitment to responsible travel. Nestled in Austria’s stunning Alps, it is proving you do not have to choose between thrill and sustainability. With over half a million annual visitors, this alpine gem is showing how a region steeped in tradition can lead the way to a greener tomorrow.
Behind the scenes, big things are happening. At the heart of it all is PIZ Montafon, a one-of-a-kind innovation hub making sure tourism here is not just good for visitors, but also for the planet and the local community. Think of it as Montafon’s brain and pulse, guiding hotels, tour operators, and outdoor lovers toward a more sustainable, connected future.
Over 100 local businesses are already part of PIZ VHOTEL, a free digital platform that helps hotels go green: from reducing waste to earning eco-certifications. And it is not just theory, as regular workshops, sustainability check-ups, and real-life examples make it easy for accommodation providers to take the leap into sustainable hospitality.
Visiting in summer? Get inspired by the Tour de Ländle, a sustainability roadshow for tourism insiders and a great example of how local businesses are learning from each other to improve guest experiences and environmental impact. Or if you are heading to the mountains, rest assured that Montafon’s nature-friendly mountain sports initiative is helping to preserve the pristine peaks and trails for future adventurers.
What really sets Montafon apart? It is not afraid to try, stumble, and try again. The region embraces a culture of learning, experimenting with new ideas, making fast decisions and growing stronger from every challenge. This flexible, forward-thinking mindset has kept Montafon at the forefront of sustainable Alpine tourism.
Whether you are skiing, hiking, or enjoying a cosy stay in an eco-conscious accommodation, your visit supports a bigger vision: tourism that is smart, green, and rewarding. Montafon’s governance approach of balancing recreational use with the protection of wildlife and forests demonstrates how regional tourism can lead by example and align with the “Sustainable EU Tourism – Shaping the Tourism of Tomorrow” goals.
Eco tip for your visit
Explore car-free Montafon. Its mountain railways, buses, and cable cars make it easy and scenic to get around sustainably. And do not forget to stop by one of the many local restaurants serving regional dishes made with seasonal ingredients. Montafon is more than a holiday – it is a living example of sustainability in action. Come be part of it.
Other destinations leading by example in governance: Ahrtal (Germany), Andalusia (Spain), Aarhus (Denmark), Azores (Portugal), Helsinki (Finland), Juist (Germany), Jurmala (Latvia), Montafon (Austria), Nassfeld-Pressegger (Austria), Tahko (Finland), Taranto (Italy), Vaasa Region (Finland), Värmland (Sweden), Vejle (Denmark). To get inspired by other destinations, check out the compilation of 50 best practice cases.