Ready to make tourism in your destination more sustainable?
The Sustainable EU tourism – shaping tourism for tomorrow initiative is here to support you. Led by the European Commission, it’s all about helping destinations like yours lead the green and digital transition – while keeping tourism thriving, local, and low-impact. This communication toolkit is designed to help you promote sustainable tourism practices, spark dialogue, and inspire change.
Below, you’ll find ready-to-use visual assets, social media content, and success stories showcasing how destinations across Europe are putting sustainability into action.
Success stories
Find out how other destinations are putting sustainability into action and share them with your networks. The destinations below demonstrate what economic resilience (Gothenburg), social inclusion (Bordeaux), effective governance (Montafon) and environmental responsibility (Valencia) can achieve to make Europe’s tourism sector more resilient and sustainable - but these represent just a few of many best practices. To get inspired by other destinations, download the compilation of 50 best practice cases.
Leading the green way for city breaks and beyond – smart, sustainable and seriously worth a visit.
An inclusive city where everyone is welcome.
A sustainable alpine adventure.
Leading the way in sustainable tourism and climate protection.
Social media
Ready-to-use visual assets and messages.
Translated messages are available here.
Infographic
How sustainable is your trip? A checklist for the responsible traveller.
Download the infographic here. Available in PDF, PNG, and social media-ready versions.
Translated versions are available here.
Factsheet
The Sustainable EU tourism initiative at a glance.
Translated versions are available here.
